Australia’s media monitoring sector disrupted with entry of Streem

After 3 years of R&D and 18 months of customer commercialisation, Streem officially announced its entry into the media monitoring sector on Wednesday night with an event at the Museum of Contemporary Art, Sydney. Promising to re-invent media intelligence, the event featured significant attendance from over 150 key figures within media and communications. Representatives from large corporates across consumer electronics, FMCG, major sporting codes, transport/logistics, State and Federal government departments and NGOs came to witness the debut of Streem’s disruptive, full-service monitoring platform.

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Streem co-founders Antoine Sabourin and Elgar Welch

Streem leverages industry-first technology to monitor Online, Print, TV, Radio and Social Media and delivers customers realtime news alerts and media within minutes of publication or broadcast, direct to their Desktop, Tablet or Mobile.

The evening kicked off with an address from Tony Davis, chair of the Woolworths backed data analytics firm Quantium. “We are witnessing the emergence of another powerful data and technology-enabled disruptor in the Australian business landscape” Davis said. “With its fast and accurate platform, impossible to match with human processes alone, Streem will allow organisations to manage their media and audiences with far greater effect and resonance”.

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Streem’s co-founder and Lead Elgar Welch reinforced the importance of speed and flexibility in his keynote address. “Customers want speed, flexibility to monitor and transparent pricing” Welch said. Streem’s realtime media intelligence infrastructure makes it the fastest, most accurate in the industry and sets it apart from slow, clunky, old-world monitoring providers.

“We’ve been delivering Streem to customers for 18 months and have chosen to officially launch now with the backing of not only a great board, but some key clients including Australia’s biggest sports league, major government departments, household consumer brands and top 100 ASX corporates. We’re thrilled about the growth we’ve experienced and the organisations preparing to shift to Streem.”

Welch also used the launch as an opportunity to unveil Streem’s industry-first partnership with Australia’s largest content producers. Access to realtime audience data enables Streem to measure actual engagement in news and issues drawn from the online behaviour of millions of Australians, enabling decision makers to make informed responses. Combining audience data with realtime news is a game-changer for the industry.


How long does it take for news to spread?

Analysis of Australian news reports shows a story spreads from one source to another in less than 4 minutes*. When a news story can spread across Online, TV or Radio in a matter of minutes, monitoring the media in realtime is more than convenient – it’s critical to the long-term success of a business or the reputation of a public figure.

Australia’s two 24-hour news channels and hundreds of large-scale online news sources mean that communications teams cannot afford to miss a beat when tracking media coverage. A misleading report that’s biased or missing key facts can leave the public misinformed and unreceptive; making it harder to control your message and correct the record.social_network_analysis_visualization

Analysis* of over 1 million Online and TV news reports in 2016 found a decreasing gap between the publication of a unique news story and the time taken for a competitor to repeat it. When it takes a matter of minutes for breaking news to spread, the public is being influenced with every passing minute.

But because the majority of media monitoring is delayed, delivered by email or omits stories, the job of responding becomes harder. Add to this the lack of a Mobile App to access media on the go, or Audience Trend Data to help you understand the impact an issue is having with the public, and you’re already behind the story. In a truly 24/7 news landscape it is impossible to ignore the spread of news, and potentially damaging to rely on anything other than realtime, keyword driven monitoring.

*Based on analysis conducted by Streem on 1,087,524 Online & TV reports between 2/2015-01/2016. Analysis measured the time taken for one media outlet to repeat a unique news story.