Public Philanthropy: How Twiggy Forrest mobilised the media

On Monday Twiggy and Nicola Forrest brought together some of Australia’s best and brightest to announce one of the largest charitable donations in Australia’s history. The $400 million fund, described by PM Malcolm Turnbull as a ‘gift to society’, pledges to rejuvenate early and higher education, reduce indigenous disadvantage, end modern slavery and streamline breakthrough cancer research.

Bringing together the likes of Russell Crowe, Jack Thompson, senior government figures, leading researchers, campaigners and social groups in Canberra, the event was guaranteed to generate substantial media coverage. So how did this record breaking donation translate into earned media in the days following the announcement? See the highlights below:

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#5. Mobile Access

Back in 2015 the Australian Communications and Media Authority reported that 48% of employed Australians are ‘digital workers’ or ‘teleworkers’. This means that they use the internet to work away from the office outside of standard hours, or work away from the office for a part or full day.

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At the same time, news is becoming faster, more dynamic, and more digital-driven than than ever before, leaving many communications professionals grasping for products which enable access and mobility when responding to breaking stories. Mobile communication is emerging as the most efficient and reliable way to receive breaking news, collaborate with colleagues, and keep stakeholders and spokespeople abreast of emerging issues. 

Business.com claims that communicators are already moving toward a more mobile-centric communications practice. “Statistics, trends and research point toward a world of mobile corporate communications which will become more and more sophisticated and specialised”. Communications professionals increasingly demand a media intelligence platform that can move with them – not leaving them shackled to a desk during a media storm. Realtime synchronised access across the digital ‘trifector’ (Mobile, Tablet & Desktop) keeps professionals connected to news and data no matter where work takes them.

Fully integrated mobile access remains at the forefront of Streem’s product design. Unlike other monitoring platforms which retrospectively integrated mobile access, Streem’s mobile interface was conceived as an integral part of the platform, providing an arsenal of tools to respond to news as it breaks. Available on Desktop, iPhone, iPad and Android mobile devices, information syncs in realtime and includes On/Off Push Notifications so that you’ll be alerted even if you’re not browsing the app.

Streem’s mobile app integrates all of your organisation’s media which can be tracked, viewed and shared from any iOS or Android mobile device. Intuitive, fast and powerful, Streem’s mobile app delivers an enhanced news intelligence experience.

Cyclone Debbie: The perfect (media) storm

Since Cyclone Debbie made landfall in late March, extreme weather has wreaked havoc across Queensland and New South Wales. With wind speeds of more than 263km/h, widespread evacuations, destructive floods and tragic deaths, Debbie is likely to affect regional communities for years to come. While News outlets and insurance firms have been busy crunching numbers in the aftermath of the ‘one in 100 year event’ the analysts at Streem have examined the Online, TV and Radio coverage of the cyclone.

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Debbie in Numbers

Online/Press coverage was dominated by News Corp which accounted for 62% of coverage, followed by Fairfax Media with a 13% share of media mentions of Cyclone Debbie. TV coverage was led by the ABC which accounted for 31% percent of television mentions, followed closely by the Nine and Seven networks. Coverage remained consistently heavy from 5am-11pm across Online and TV, with the exception of Radio where coverage dropped off after the 7pm evening bulletins.

In the lead-up to and aftermath of the cyclone, Debbie dominated the news agenda across the Australia’s capital cities, with largest Audience Engagement in Brisbane, followed by Sydney and Melbourne. Unsurprisingly, towns in north-eastern Queensland also generated substantial engagement, particularly Cairns, Mackay and Townsville.

Media mentions peaked on March 27 with over 2000 news stories broadcast across TV, Radio and Online. Audience Engagement culminated at 8am on Wednesday 29th March when over 54,000 Australians went online in a single hour to gather news about Debbie’s fallout. News.com.au took out the top 3 spots for individual article audience engagement, with “Destruction caused by Cyclone Debbie revealed on Wednesday morning” generating the highest audience engagement of the period, capturing 183.6k readers.

Are you a journalist looking to cover our data? We’ve got plenty more. Give us a shout at team@streem.com.au for more information.

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#3. Accuracy

This is the 3rd article in our series of ‘Reasons why you should abandon old world media monitoring for digital-first media intelligence’. Missed the others? Check out #1. Speed and #2. Flexibility.

Last week on the blog we argued in favour of the importance of speed in media monitoring. In a 24/7 digital media environment lead time can often be the difference between a crisis and good publicity, BUT only if the information at hand is reliable, accurate and comprehensive.

Aesop’s classic fable, the tortoise and hare illustrates what can happen when consistency is sacrificed in favour of speed: despite the hare’s obvious speed advantage, the tortoise wins the race because of its consistent, reliable approach. The same principle applies to media monitoring: there is no point delivering news at a lightning fast pace if it means you have to sacrifice accuracy, consistency, relevancy and analysis to achieve this.

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Speed should be paired with relevancy – and this means ensuring that your organisation isn’t cluttered with mountains of irrelevant or erroneous media, but rather a collection of relevant, actionable information.

Signs that your media monitor might not be providing you with accurate service?

  1. If you pay for your media monitoring service on a ‘per-clip’ basis, there may be a tendency for your provider to push you as much media as possible – regardless of its relevancy. Consider the volume of media you receive each month and the percentage of this which is accurate and relevant to your needs.
  2. Consider the scope of their source base: if you are an Australian company and your provider has an internationally oriented source base, you may be missing out on a tranche of influential local and regional content.
  3. Do you receive media mentions based on out of date keywords which no longer reflect the interests and priorities of your business?
  4. Is it difficult for you to flag irrelevant or erroneous material that is delivered to your business?

5 Reasons why you should abandon old-world media monitoring for digital-first media intelligence

#1. SPEED

We recently featured a story which discussed the importance of speed in media monitoring, and revealed that it takes less than 4 minutes for a news story to spread from one source to another in the Australian news market. For listed and price sensitive companies, the speed of news distribution and consumption can become an all to familiar source of frustration and stress, especially for those working in issues and crisis management. Key stakeholders and spokespeople can’t respond effectively to an unfolding crisis if coverage of the issue isn’t available for hours or even days.

Old-world media monitoring services are unable to deliver relevant material in a timely manner. In a media landscape where minutes can make or break audience perception of a public figure, product or company, it is unacceptable for any media monitoring service to deliver “breaking news” hours or days after it first reaches the public.

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The delivery speed of old-world services is impaired by a dependence on human labour to collect, transcribe, sort and distribute information, all of which are tasks which can now be technology driven to ensure relevant, accurate news is delivered in realtime. 

Streem delivers all forms of media within minutes of publication or broadcast – the fastest delivery of news and alerts in the Australian market. Streem is highly accurate and not human-summarised, meaning that we can pass the news straight on to you without waiting hours for a human to transcribe it word by word. Plus, relying on tested, powerful filtering infrastructure means that your news coverage is less likely to fall prey to human error or omission.

A 24/7 media environment requires an elite level of visibility across live media issues, and this means settling for nothing less than a realtime platform capable of delivering news within minutes of publication or broadcast.

Australia’s media monitoring sector disrupted with entry of Streem

After 3 years of R&D and 18 months of customer commercialisation, Streem officially announced its entry into the media monitoring sector on Wednesday night with an event at the Museum of Contemporary Art, Sydney. Promising to re-invent media intelligence, the event featured significant attendance from over 150 key figures within media and communications. Representatives from large corporates across consumer electronics, FMCG, major sporting codes, transport/logistics, State and Federal government departments and NGOs came to witness the debut of Streem’s disruptive, full-service monitoring platform.

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Streem co-founders Antoine Sabourin and Elgar Welch

Streem leverages industry-first technology to monitor Online, Print, TV, Radio and Social Media and delivers customers realtime news alerts and media within minutes of publication or broadcast, direct to their Desktop, Tablet or Mobile.

The evening kicked off with an address from Tony Davis, chair of the Woolworths backed data analytics firm Quantium. “We are witnessing the emergence of another powerful data and technology-enabled disruptor in the Australian business landscape” Davis said. “With its fast and accurate platform, impossible to match with human processes alone, Streem will allow organisations to manage their media and audiences with far greater effect and resonance”.

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Streem’s co-founder and Lead Elgar Welch reinforced the importance of speed and flexibility in his keynote address. “Customers want speed, flexibility to monitor and transparent pricing” Welch said. Streem’s realtime media intelligence infrastructure makes it the fastest, most accurate in the industry and sets it apart from slow, clunky, old-world monitoring providers.

“We’ve been delivering Streem to customers for 18 months and have chosen to officially launch now with the backing of not only a great board, but some key clients including Australia’s biggest sports league, major government departments, household consumer brands and top 100 ASX corporates. We’re thrilled about the growth we’ve experienced and the organisations preparing to shift to Streem.”

Welch also used the launch as an opportunity to unveil Streem’s industry-first partnership with Australia’s largest content producers. Access to realtime audience data enables Streem to measure actual engagement in news and issues drawn from the online behaviour of millions of Australians, enabling decision makers to make informed responses. Combining audience data with realtime news is a game-changer for the industry.

 


Boolean Basics: Curating powerful queries which do the work for you

Media monitoring can often feel like pulling needles from a haystack: thousands of new stories emerge daily, making it difficult to quickly and accurately sort irrelevant mentions from breaking news. Boolean operators like AND, OR, NOT are perfect for building precise, complex queries to make sure you get exactly what you’re searching for.

Putting together complex queries may seem like a headache but it’s surprisingly easy to reap the benefits that come hand-in-hand with specific, targeted queries. A well-written query will produce accurate, relevant data, which gives you better insights, helps you to make smarter decisions and will ultimately strengthen your business.

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At Streem we are focused on enhancing flexibility, and this flexibility begins with your search terms. Creating personalised Boolean queries means you can get the exact data you want whilst having the flexibility to change these as the news agenda evolves. So let’s get started:

1. AND

“AND” requires the media item to contain both sets of terms that AND refers to e.g. Chocolate AND Milk will find news that mentions both Chocolate and Milk. An article that says ‘I love Chocolate and Milk’ will be found with this query. Remember that AND must be capitalised.

2. OR

“OR” requires the media item to contain either of two terms e.g. Chocolate OR Milk will find web sites that mention either Chocolate or Milk (a much broader search than the “AND” operator). A media item that says ‘I just went shopping and bought some Milk, bananas, etc’ will be found with this query.

You can also use OR to include variations in the way that brands can be referred to or any common spelling mistakes for brand names e.g (Macdonalds OR Macdonald’s OR MacDonalds OR Maccas or Maccy D’s or MacDs).

3. NOT

You can easily remove unwanted keywords from your search by typing in “NOT”. “Chocolate Milk” NOT Strawberry will find web sites that mention “Chocolate Milk” but not strawberry. As with AND and OR, NOT has to be capitalised.

Most Queries will require some form of exclusions, whether these be irrelevant authors or mentions, or if there are certain types of mentions about the brand you’re just not interested in.

Boolean_Generic_20151028-014. ( Parentheses )

Parentheses are used to group terms together, so that operators like AND and OR can be applied to all the terms in the brackets, e.g., “Chocolate Milk” AND (Icecream OR “ice cream” OR confectionary) will find results with phrases like “Chocolate Milk flavoured icecream” or “Chocolate milk flavoured confectionary”.

5. “Double quotes”

Double quotes finds media items where the text in the quotation marks appears in that order without any other words in the middle. For example, searching for “chocolate milk” will find a site that says ‘I love chocolate milk’ and ignore sites that mention just chocolate or just milk.

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Common mistakes to avoid

Curating queries for frequently mentioned brands or ambiguous issues can be a difficult undertaking – misuse of operators or improper testing can lead to irrelevant results, or worse, may exclude relevant results. So we’ve included some common mistakes to avoid when writing queries:

  1. Not capitalising ‘NOT’, ‘AND’, ‘OR’, etc.
  2. Forgetting to use include quotation marks for phrases, e.g. ‘Chocolate Milk” OR Choc Milk should be “Chocolate Milk” OR “Choc Milk”
  3. Forgetting to close brackets
  4. Avoid syntax errors: Even when the query is complicated, it is usually best to work off a simple structure made up of 3 parts:

[Main term] AND [context terms] NOT [excluded terms]

Happy Booleaning! Remember, if you run into any trouble, your dedicated Streem Account manager can curate bespoke boolean queries for you.