Public Philanthropy: How Twiggy Forrest mobilised the media

On Monday Twiggy and Nicola Forrest brought together some of Australia’s best and brightest to announce one of the largest charitable donations in Australia’s history. The $400 million fund, described by PM Malcolm Turnbull as a ‘gift to society’, pledges to rejuvenate early and higher education, reduce indigenous disadvantage, end modern slavery and streamline breakthrough cancer research.

Bringing together the likes of Russell Crowe, Jack Thompson, senior government figures, leading researchers, campaigners and social groups in Canberra, the event was guaranteed to generate substantial media coverage. So how did this record breaking donation translate into earned media in the days following the announcement? See the highlights below:

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