#2. Flexibility

10 REASONS WHY YOU SHOULD ABANDON OLD-WORLD MEDIA MONITORING FOR DIGITAL-FIRST MEDIA INTELLIGENCE

Have you ever been at the centre of an unfolding crisis only to find yourself limited by static keywords which include irrelevant media and omit key stories? Spending hours liaising with your media monitoring service trying to update keywords is more than frustrating, it’s wasted time which could be better spent analysing and responding to an evolving story. News changes on  a minute-by-minute basis, so why should your keywords remain fixed?

Unlimited keyword flexibility means that you can add, modify and delete keywords instantly – keeping your news relevant and making it easier to prioritise and respond to it. Having the flexibility to add and remove keywords for key spokespeople, stakeholders, product names, competitors and emerging issues is the best way to keep on top of your media and is the most comprehensive way to approach issues management.

blog arrowsFlexibility shouldn’t just end at keywords, it should extend to your source base. Different organisations generate attention in different publications, so it’s important that your media monitoring service is capable of adding new sources to ensure your coverage is comprehensive. Streem constantly updates our source base based on the individual needs of our customers, ensuring that niche or industry specific publications are included. 

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